A silent and respectful presence, supporting people at such a delicate moment as the funeral rite. The work of a funeral agency is not easy, but Onoranze Funebri Franchetto has been able to distinguish itself for its work and style, now recognised in its area of competence between Castelfranco Veneto, Vedelago, Altivole and Asolo.
The results of Notorious Agency’s activities for Onoranze Funebri Franchetto are the fruit of a long-standing relationship based on an analysis of reality and a careful study of tools and channels to favour the best brand positioning according to precise brand values: professionalism, order, impeccability.
Website
The website has been designed to clearly and simply explain the value proposition of Onoranze Funebri Franchetto. A historical reality – founded in 1965 – that since 2011 with new management has been able to redefine itself according to an identity aimed at the search for absolute quality to embellish an intimate and heartfelt moment, to be treated with the utmost respect and understanding.
We designed the interface, created, and developed the website (UX/UI Design + development).
The highlight of the website? The “Obituaries” page. We have designed and developed a system specifically for Onoranze Funebri Franchetto that allows for simplified and completely independent management of the publication of obituaries.
The system provides the possibility for users to send condolence messages that are automatically catalogued for each deceased person. Thus, the funeral home can quickly and easily download the list of messages and share them with the family of the deceased. Last but not least, each obituary is SEO-optimised for organic positioning in Google results.
A case of success*
+2.3 MILLION
page views
+112 thousand
visitors
+6.700
messages of condolence
*Reference period: October 2021 – March 2025
Social
The distinctive character of Onoranze Funebri Franchetto is to be ahead of the competition. For example? The introduction in the fleet of a white Maserati, attention to clothing with tailored clothes and light colors, in contrast to the dark shades typical of the funeral world.
In order to comply with this pioneering spirit, could an innovative social presence be missing compared to the industry standard? We have devised an original social strategy, supported by a visual apparatus unpublished in the funeral sector.
Shooting
Attention to detail and an iconic style. An alternative photographic concept, designed and made-to-measure for Onoranze Funebri Franchetto.
Video
Can a funeral agency celebrate life?
Yes! For Onoranze Funebri Franchetto we have designed and implemented a campaign to raise awareness of organ donation.
An important gesture, of inestimable value, told in a video full of emotion and empathy.
