FormIDable is an Interior and Concept design studio that creates valuable projects thanks to multidisciplinarity, research and collaboration with the client.
It was a pleasure to collaborate with the owners of FormIDable, the interior designer Giulia Ciccarese and the architect Devis Busato, two creative, passionate minds with a profound knowledge of the subject.
Their request? Enhance the creative approach, experience and achievements of FormIDable through a representative site-portfolio, in order to communicate with the right tone with furniture companies, designers and direct customers
The thought behind FormIDable is encapsulated in the word itself: an acronym for form, identity, and potential, it also literally means “wonderful, formidable” reflecting the creative process that defines Giulia and Devis’s profession.
Site Credits
An elegant and contemporary color palette with soft tones. The stylistic choices give the site an authoritative and sophisticated tone.
The goal was to communicate through shapes and images.
We have enhanced the identity system by seeking an interpretation suited to the online environment: the elegant and current color palette and the stylistic choices give the site an authoritative and refined tone. The shades chosen are soft and neutral; they vary from cream to blue and green, up to orange for the accent elements, and black, adopted only for the texts. Soft and delicate colors that frame the contents of the page, especially the images, emphasizing them. The objective was to communicate through shapes and images, making them the protagonists.
Notorious Agency conceived and designed the UX/UI to give shape to a website with character, and at the same time intuitive, characterized by simple usability, with a trendy look & feel suited to the sector context.
Each element has a different visual weight that captures the user's attention, evoking a sense of "wonder" with every click and scroll.
The stylistic choices also concern the layout, with a modern and fresh design: the good balance of the page has been achieved through the management of contrasts and above all the dimensions of the elements and texts. The web environment is therefore lively and diversified from page to page, where each element has a different visual weight that captures the user’s attention and gives the feeling of “wonder” with every click and every scroll. This perception has increased thanks also to the adoption of micro-animations that accompany navigation of the site, without ever interrupting or disturbing its use.
The texts accompany the images like a story. Like a personal diary that always manages to amaze us.
The texts accompany the images like a story. The more discursive than technical approach makes it easier for the user to identify with the words of Giulia and Devis, making the understanding of the projects and their thoughts accessible to everyone, like a personal diary that always manages to amaze us.
A dynamic and professional company, extremely attentive to client needs. We were looking for someone capable of giving shape and substance to our communication vision. Even just stepping into their offices, you can feel an atmosphere of creativity, freshness, and open-mindedness—qualities that are reflected throughout the entire team. What can I say, 10 out of 10 with honors!!!
Giulia Ciccarese
