Giving Fratelli Beltrame a renewed touch of identity, respecting the historicity of a brand of absolute reference in the plumbing and bathroom furniture sector.
We took care of the restyling of the Fratelli Beltrame brand and the logo design of the Fratelli Beltrame Academy, in addition to the management of the coordinated image of the new identity.
Brand restyle – F.lli Beltrame
A well-known and recognizable brand, with an identity. For this reason, the Fratelli Beltrame logo required a conservative and at the same time modernizing approach. The lines and some details were therefore improved to optimize the application of the logo in different contexts, from offline to digital.
A fine job, for a valuable result.
Corporate image
We managed the corporate image of the new logo applied to the corporate communication media: brand manual, business cards, folders, banners.
In addition, the new style of the internal signage of the 14 physical stores was defined, making it contemporary and easy to read for in-store customers.
Brand restyle – Academy F.lli Beltrame
“No day in which something has been learned has been wasted.”
David Eddings
The Fratelli Beltrame Academy is a distinctive feature of the company: training and refresher courses dedicated to plumbing professionals. From mandatory courses to in-depth lessons on the latest in the sector, the Academy has managed to carve out a key role for itself over time in the professional refresher courses of plumbers.
Starting from the existing logo and the founding concept of the “Journey of Knowledge”, we have given a new identity to the Fratelli Beltrame Academy: essential, understandable, distinctive.
