The Company
Dal Monte is a historic meat processing company that operates throughout much of Veneto. In order to strengthen its image and keep pace with the growth of its business, it chose Notorious to revolutionize its online presence.
Shooting
The Notorious team chose to highlight the family’s history through the organization, execution, and post-production of a photoshoot on-site. The exteriors of the headquarters, premium cuts of meat, and close-ups of actions performed by the staff were captured—images that contribute to building a strong brand image.
Website
The essential lines of the site’s layout facilitate user navigation and enhance the executed shots and emotionally driven copy. The core values chosen for the communication of this brand are the quality of the meat, the “Made in Veneto” factor, and the company’s history.
Illustrations
With the goal of conveying the value of rustic historicity in mind, the Notorious team selected and customized a set of lithographic-style illustrations. Consequently, the Meat page is enriched with drawings of animals from six different species.
