Creative direction
Concept
The creative direction behind the production of Criocabin’s new video campaign introduces a new and original concept: to describe the relationship between humans and Criocabin-branded refrigerated cabinets as the result of an almost unconscious, natural feeling.
Choosing a Criocabin brand product means connecting with an efficient tool, capable of attracting and generating fascination in an… instinctive way!
Slogan
Instinctive Feeling
Campaign
