Eclectic restaurant? Delirious communication concept!
For the new opening of the well-known restaurant and cocktail bar Castelli in Aria in Castelfranco Veneto, we took care of the communication campaign of the new venue through many activities involving brand management, menu graphics, digital communication and the creation of a launch campaign with a visionary tone.
Brand identity and logo design
The new logo features a font with a retro soul, but completely modern, in line with the mood of the venue. All corporate communication is based on a unique coordinated image: from menus to the wine list, from business cards to social media.
Excite your papille!
Suggestions bordering on the absurd: slogans played on the juxtaposition of contrasting words of different semantic and linguistic nature, aimed at transmitting a message with an ironic and provocative tone in the minds of customers that leveraged mental associations. Real “castles in the air”.
With its kaleidoscopic style, the new eclectic dimension of Castelli in Aria offers the opportunity to develop a visionary communication concept, capable of involving the public.
Hype! Hype! Hype!
From a simple cocktail bar to an eclectic restaurant + cocktail bar: the new offer generates expectation and the expectation is fueled by the right hype.
ADV, landing page and social media activities: Castelli in Aria’s online and offline communication created the pre-opening expectation that helped bring the public into the venue with the right spirit!
Food photography
From the Whiskey Sour to the Pinot Noir, from the raw beef to the “Superconcertino“: wines, drinks, dishes and desserts have been immortalized as the protagonists of a great timeless cinematic classic.
