Reposition Atlantis | Custom made – the business unit of Atlantis Headwear dedicated to the creation of personalized hats: a complex and articulated operation that involved every aspect of the communication of this department. We took care of:

  • the restyling of the brand
  • the UI Design of the website
  • the production of all contents: copy, micro-copy and all the visual assets, from photos to videos in mixed technique
  • the Social strategy

A repositioning as true leaders… managed with the head!

It was exciting to work on such an important project for a leading international headwear company.

Notorious Agency focused on the correct reinterpretation of the brand architecture, to redefine the design of the brand associated with the Atlantis Custom business unit, the design of the navigation interface (UI) and the production of the many textual and visual contents, a key aspect for help the company to precisely communicate a truly unique positioning and service.



What can be customized about a hat? We explained it with a 3D video to convey a simple concept: whether it’s style, colors or graphics, the only limit is… your imagination!


And how to use the Atlantis | Custom made new website? A mixed media video allows you to understand all the functions provided by the website to users.

Starting from an in-depth analysis of the difficulties and gaps inherent in the communication of such a particular service, the entire interface and each of its smallest components have been treated with extreme meticulousness, to outline precise and accurate messages which leave no room for doubt, driving the user across the conversion process.

Social - some contents

Visual asset

Leader players communicate with the head

Leader players communicate with the head

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Castelfranco (TV)
Vicolo Sant’Antonio, 10
+39 0423 492526


Castelfranco (TV), Italy
Vicolo Sant’Antonio, 10
+39 0423 492526