This personal branding project was designed to unequivocally communicate our client’s attitude and stylistic signature.
Andrea Pietrobon is one of the most respected tattoo artists in the Italian “black tattoo” scene. His works are inspired by the iconography of traditional tattooing, which in his hands take on a new, very distinctive connotation. Our intervention necessarily had to enhance this particular artistic vision, so unique and recognisable.
All visual communication was declined in different media to denote the artist’s uncompromising approach.
The choice of high quality paper, screen printing, black on black. A simple and intuitive website, a dry and decisive copy. A concept video, closer to an art video than the typical presentation video, underlines the provocative spirit of his persona.
So many details that help to introduce Andrea Pietrobon to his niche audience, with the right ‘tone of voice’.
