Italian taste, 100% alcohol-free
Opera Zero is a 100% alcohol-free wine brand created to enter the emerging market of dealcoholized beverages with a distinctive positioning, focusing on foreign markets and in particular the United States, with the promise of offering the quality of Italian sparkling wine to those who, for various reasons, cannot (or do not want to) consume alcohol.
Naming
A name “fit for wine.” Original. Understandable and pronounceable anywhere in the world. One that clearly expresses the absence of alcohol. And one that immediately evokes the Italian origin of the product.
These are the references that led us to the perfect name: OPERA ZERO.
Logo & Label design
The Opera Zero logo has a minimalist, modern style, ideal for the label of a product that wants to present itself as innovative and stand out in a sector so rich in products.
A simple, striking label to enhance the bottle’s visibility on the shelf.
Pre-launch + Market testing: All in 1!
To assess Opera Zero’s engagement power and verify its actual business opportunity, what better way than to conduct market testing through the pre-launch of the product itself?
We created a credible, comprehensive, engaging web environment, complete with visual assets, photos, and videos designed to capture the attention of various pre-determined target groups. The message was clear:
with Opera Zero, you can finally join in the toast you've been missing out on until now!
A comprehensive strategy
Campaign content
Product posts
Video reel
Social consumer Survey
Social media has also been a strategic tool for conducting consumer-oriented research: we wanted to understand consumer preferences for a new product through lead generation campaigns, which yielded surprising results in just one month.
