The Luna Mediterranea logo is poetic. It recalls a dreamlike imagery, anchored to the Mediterranean context, its scents, its colors and its suggestions. The Pictogram is the key element of the logo: designed by the artist Phuong, with a beautiful illustration she has been able to instill a feminine character in the brand. The aim is to address with complicity to people who love to have a moment for themselves, a ritual, a magical moment that the name “Moon”, with the circular shape of the pictogram, want to evoke. The typography is sophisticated, refined, feminine, and at the same time differentiating in the panorama of similar products (infusions).